Private SEO and paid-search consultancy for founders who take growth seriously. By application only.
Agencies optimize for their own metrics: rankings, impressions, click-through rates. They don't have skin in the game. When the campaign underperforms, they lose a client. You lose a year.
I've spent 13 years optimizing for the only metric that matters: revenue landing in my own bank account. When you've paid for every bad decision with your own money, you build different systems. You move slower on the things that look fast, and faster on the things that compound.
That's what my clients pay for. Not an agency. Not a team of junior strategists. One operator who's lived on the other side of the invoice for more than a decade.
I won't run SEO or Google Ads I wouldn't run on my own sites. That's the entire offer.
I treat SEO the way I treat my own portfolio. As an asset-building exercise, not a tactics list.
The work looks like: a forensic 90-day audit of what's actually losing you money, a rebuilt site architecture, content produced to publication standard, and the link equity moves most agencies don't know how to execute. Compounding is the entire game.
I manage paid search the way I manage my own ad spend. Every dollar traces back to revenue, not to a dashboard metric.
Full-funnel account rebuilds, landing-page and creative systems, match-type and bid-strategy discipline, and the unsexy ongoing optimization that compounds month over month. No vanity reporting. No impression-count theater.
I work with founders who don't want their SEO playbook, revenue numbers, or growth strategy publicly associated with a vendor's marketing site. So I don't publish case studies. I don't display logos. I don't use client results as lead magnets.
That's part of why they hired me. And part of what you're buying.
If you need proof the methodology works, it's already public. In my own properties, my own revenue, and thirteen years of building on Google. Verifiable on Instagram, updated monthly, not curated for this page.
There is almost always a waitlist.
You submit a short form below. I review every one personally, usually within 48 hours.
Forty-five minutes. If I can't help, I tell you. Often I recommend someone better suited.
A full audit and written strategy. You get the document whether or not we continue working together.
Six-month minimum. Monthly strategy. Direct access to me, not an account manager.
I started building websites at ten years old. Not because I liked computers, but because money was tearing my family apart and I thought I could fix it.
Thirteen years, $400,000 in mistakes, and a lot of compounding later, my own web properties generate over $4 million per month from Google alone. I also run a learning community for aspiring operators at armin.academy, with 130,000+ members.
Engagements are priced by scope. Smaller accounts with a focused SEO remit sit at one end. Larger accounts with aggressive paid-search budgets and multiple properties sit at the other. Every proposal is built to the specific business after the diagnostic call. You're not paying for hours. You're paying for the specific operator who spent over a decade figuring out what works and has every incentive to apply it correctly, the first time.
Two reasons. First, NDAs. Most of my clients explicitly don't want their strategy or revenue figures public. Second, I'd rather let you evaluate me on my own results, which I control and can stand behind, than curated case studies that every agency selectively edits. My $4M/month is public on Instagram. That's the proof.
No. Anyone guaranteeing specific Google rankings is either lying or about to. What I guarantee is the work. The quality of the audit, the discipline of the execution, the honesty of the reporting. If I ever conclude I can't move your numbers, I'll tell you before you waste six months finding out.
Then we're not a fit. SEO compounds. Paid search takes a real learning period. Shorter engagements are almost always worse for both sides. I'd rather you hire a cheaper monthly agency than pay for three months of my time and get frustrated.
Direct clients only. I don't white-label, I don't sub-contract, and I don't do strategy calls that get implemented by someone else. The whole point is that you're getting me.
Completely different products. armin.academy is self-serve education. A community, a course library, and affordable tiers for people building their own thing. This is me, personally, for six months, applying the playbook to your business. If you're just starting out, the academy is almost certainly the better use of money.
Nine questions. Five minutes. I review every application personally. If we're a fit, you'll hear from me within 48 hours. If we're not, you'll still hear from me, often with a recommendation for someone who is.